Online Fundraising

The Land Trust of Danbury, as I have spoke about previously, is looking to fundraise money and gain membership. The RSS feeds that I read up on allow me to expand my ideas and gain intellect on how I can help the organization out as a student in the marketing world. I found an interesting blog that states why it is important to be ONLINE and fundraising. Here are some of the tips the blog had to offer:


"1) Free Platfoms – Facebook, Twitter and emails literally don’t cost a dime! In the time it takes to compose an update, post a Tweet, or write a letter, you could reach thousands of donors. While direct mail is certainly beneficial to older supporters, it can be costly when you take in to account the price of production, postage, and assembly.

2) Expand Your Audience – I can honestly say that the majority of my friends under 40 years old have Facebook accounts. I think that one of the biggest mistakes that nonprofits make is not appealing or nurturing the next generation of supporters.

3) It Doesn’t Take a Techie – With all of the new technology out there, it can be intimidating to enter the world of keywords, SEOs and Tweetables. One thing that I’m really impressed with concerning these new platforms is how user friendly they are. Get on the website, sign up, spend an hour playing with the system and you’ll quickly become a pro. There are also great tutorials on YouTube that can walk you through the process. At Fundly, we also have a team that strives to make an online giving website quick, easy and accessible for both nonprofit and donor use.

4) Expanded Opportunities – Building the bridge to create a simbiotic relationship is key to garnering and expanding donor support; you need hands and finances to achieve your goal and your supporters receive affirmation that they are needed and making a difference. Social media only strengthens this bond through opening more outlets of communication such as updates, calls to action, and success stories.

5) It Just Keeps Growing – Currently Twitter has over 300 million users and 1.6 billion search queries each day. Facebook boasts of having more than 845 million users and more than half of those people log on each day. This is a huge market with unlimited potential! Furthermore, this past year showed a 13% increase in online giving which equals a 35-55% growth rate over the past year. Fundly can help you utilize social media in your arsenal of marketing strategies by connecting your organization to potential donors and making the process of giving social." 

- Click here to go to the ONLINE FUNDRAISING BLOG and learn more about innovative ways to ensure your organization is impacting those who are reading and hopefully donating.

All of these valid points helped me in reassuring what I am doing for The Land Trust of Danbury is correct. It is a great path to take when dealing with social networking these days and creating accounts for the top notch social networks is what I've done, so now it's implementing them to make sure we can use them to their greatest advantage!